Crisis management has taken a whole new turn since the era of social media.
According to Jeff Hahn, expert in reputation management and crisis communication, brands have a maximum of 2 hours to get ahead of the news that will inevitably circulate once a crisis has happened.
On this episode of The Workplace Communication Podcast, Jeff shared the 5 steps that need to take place to recover from even the most appalling of crises – while keeping your organization’s reputation intact!
Leadership tips you won’t want to miss:
🎙️ The risks of staying silent after a crisis
🎙️ The most important thing to get right when bad news breaks
🎙️ What you can do to avoid being the organization who only develops their crisis response after it’s too late
🎙️ The value of internal transparency in proactively minimizing external overspill
Jeff Hahn is an expert in reputation management and crisis communication for food brands. Growing up on a family farm in Iowa put Jeff on the path to working in the food industry. His background and professional interest in communications come together through Apron Food & Beverage Communications, an agency specializing in food PR and marketing. Jeff also manages the Predictive Media Network, a national media training service as well as Hahn Public Communications.
Jeff and his team of 36 staff members represent food brands and public infrastructure systems across North America. More specifically, they specialize in crisis communications for clients facing high stakes situations using a unique set of reputation management models. His book, Breaking Bad News: 12 Essential Crisis Communication Tools, is focused on reputation management for brands in crisis situations.
If you want to proactively brush up on your understanding of how to effectively respond to that crisis you’re hoping your organization will never have to deal with, then this episode is for you!
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