#012 – The Importance of Purpose and Vision in Business with Eloїse Gagnon


Why is having a clear purpose so important in business?  Not just the “I want to make shoes” kind of purpose, but the deeper-seated purpose that brings passion and clarity to your business decisions.  What does it mean to have a business vision that is aligned with your personal values?  And why does any of this even matter? On this episode of the Workplace Communication Podcast, we’re talking with Eloїse Gagnon, Executive Coach and Business Strategist to discover the immense impact that having a clear purpose and vision will have on your business success.

Leadership tips you won’t want to miss:

  • Understanding your why.
  • Connecting with you how you want to impact the world.
  • Tips to make more aligned business decisions.
  • Making decisions that fit your business vision.

For over fifteen years, Eloïse Gagnon worked as an international corporate lawyer for the family business, after having worked for an international accounting firm.  In the course of her legal practice, Eloïse travelled the world, mainly in the Middle East and Europe. She worked alongside seasoned business leaders, executives and successful entrepreneurs.  She developed an expertise in strategic planning, mission statements, self-leadership and performance mindset.

With more than two decades of experience, Eloïse coaches business owners and top executives on clarifying their goals, defining their values, mission and vision and implementing the tools and skills they need for business and personal growth and lasting success.

If you are looking for tips to help with decision making in your business, then this episode is for you.

If you’ve enjoyed this episode, please be sure to subscribe and leave a review. 

Eloїse’s contact information:

Website: www.eloisegagnon.com

LinkedIn: www.linkedin.com/in/eloise-gagnon

Lindsay’s contact information:

To book a discovery call: https://calendly.com/lindsaylapaquette/discovery-call

E-mail: [email protected]

Website: https://lindsaylapaquette.com/

LinkedIn: https://www.linkedin.com/in/lindsaylapaquette/

Previous podcast episodes:  https://lindsaylapaquette.com/podcast

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Lindsay Lapaquette

Lindsay Lapaquette, M.Sc.(A) works with middle managers who want to communicate authentically so they can effectively lead their teams without losing themselves. As a former Speech-Language Pathologist, Lindsay applies her expertise in the neuroscience of communication and connection to help managers foster an environment of trust and respect in their teams, so that everyone can bring their best selves to work.

Lindsay’s approach has been profoundly influenced by her work with Indigenous organizations, her experience as a parent to two neurodivergent children, and the premature loss of both of her parents. These experiences have taught Lindsay great lessons about the power of excellent people skills that extend well beyond her professional expertise.

Picture of Lindsay Lapaquette

Lindsay Lapaquette

Lindsay Lapaquette, M.Sc.(A) works with middle managers who want to communicate authentically so they can effectively lead their teams without losing themselves. As a former Speech Language Pathologist, Lindsay applies her expertise in the neuroscience of communication and connection to help managers foster an environment of trust and respect in their teams, so that everyone can bring their best selves to work.

Lindsay’s approach has been profoundly influenced by her work with First Nations organizations, her experience as a parent to two children with pervasive mental health challenges, and the premature loss of both of her parents. These experiences have taught Lindsay great lessons about the power of excellent people skills that extend well beyond her professional expertise.

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